One of the key challenges of this project was delivering a website that accurately reflected the company’s brand identity while also providing a clear, intuitive user experience. The site needed to present the organisation’s core services in a way that was easy for visitors to navigate and understand, addressing key focus areas such as organisational transformation, leadership transition, executive coaching, and related offerings.
In addition, the website’s structure and overall design approach needed to align with that of another business serving the same client, ensuring consistency across their digital presence. The visual language, layout, and tone were also carefully considered to align with industry standards within the business consultancy sector, creating a professional, credible, and cohesive look and feel.
